Special Report

A world-class integrated platform in the musical culture industry

Group
Dynamic

Longjoin personnel with a wonderful performance of "souring Four Seas, traveling across the World"--A Record by Chen, Yi, Representative of Longjoin People's Congress and Chairman of Longjoin Group Board

Release time:2018-09-15Source:Special ReportClick:-

Longjoin Group

The first meeting with Yock Chan was based on an ordinary business card, the famous founder and entrepreneur of Longjoin Group, a world-class music and cultural industry comprehensive platform. The acquaintance of him unveils that he is member of the Zhanjiang Municipal Consultative Conference, representative of the Lianjiang Municipal People's Congress and a Standing Committee of the Chinese People's Political Consultative Conference. He is labelled "Outstanding Contribution Award" (Zhanjiang Chamber of Commerce in Dongguan City) , "Major Contribution Award for Construction Investment in Home Town" (Zhanjiang City). The acquaintance with Yock Chan made me understand the strong national sensation of an entrepreneur who wished to be a Longjoin man for all his life. This is the key to Longjoin Group's development from scratch, from small to large, and finally to be a "Dragon navigating four seas, souring across the world".

Longjoin Group

Who ever thought that Yock Chan, chairman of the board of directors of Longjoin Group, who stood on the top of the comprehensive platform of the world-class music and culture industry and pointed out blueprint and delivered inspirational speeches, was once a unknown poor child with nothing?

In the 80s, 18-year-old Yock Chan, with the passion and dream of "I want to create a path of hope that belongs to us poor children", started from the grassroots staff with step-by-step effort , he has become a general manager for a listed company in more than 17 years of dedication. However, at the peak of Yock Chan, in order to realize his own greater ideals and ambitions, started from scratch, he set up Longjoin Electronics Co., Ltd., and then established the Longjoin Group. Through 28 years of hard work and 28 years of enthusiasm, today's Longjoin Group has developed into a diversified enterprise that integrating music, culture, industry, R&D, manufacturing, sales, service, cultural communication, personal experience and training. A high-tech company with more than 30 subsidiaries and more than 100 technology patents, which has formed a non-replicable industrial chain with globalization and industry coverage.

Chen, Yi is not a public official, but his business philosophy is always shining with the wisdom of hard work to flourish the nation and green development. Yock Chan being the leader and soul figures says this to his employees the most: entrepreneurship relies on hard work, solid work, dedication and team efforts, relying on a keen business sense and ability to seize opportunities. The development always relies firstly on the green concept, and secondly is on the firmly grasp of the tail of the time. He believes that we are in an era of AI that is changing with each passing day. The business cards created by China, reputation of ‘made-in-China’ have already had a dazzling aura. If we don't listen to the pace of the time, and realize the true meaning of "intelligence creates the future, quality creates life", we will be overwhelmed by the tide of the time. Therefore, he keeps his eyes open on the latest development information of the world's frontiers, seizes new development opportunities, and invests in the construction of the 320-mu Longjoing High-tech Industrial Park in Zhanjiang, placing priority on environmental protection and harmony with nature. And in the three major production bases in Dongguan, Zhanjiang, Guangzhou, integrating product intelligence, production and manufacturing intelligence, intelligent service, work hard, surfing at the brave tide of innovation. In recent years, Longjoin Group has been able to achieve rapid sales revenue of over RMB 1 billion. It ranks 21st in the global audio industry and the top three in China. This is inseparable from the philosophy of Yock Chan, “My heart belongs to China”.

Longjoin Group

Longjoin Group

Longjoin Group

Dongguan base

Zhanjiang base

Guangzhou base

Longjoin Group

Corporate culture is the key to winning a long-term success and achieving long-term development in the future. Third-rate enterprises make products, second-rate enterprises make brands, and first-class enterprises make culture. Chen, Yi is deeply convinced by this. He personally founded the Longjoin Business School and assigned himself the dean. He allocated more than one million specific expenses each year, regularly organized employee training to improve the overall quality of the staff in many aspects. He personally approved the founding of the group's electronic newspaper "Longjoin Times" , E-MUSICER, strengthening of cultural basement,  not only did it enrich the leisure cultural life of employees, but also greatly enhanced the cohesiveness, centripetal force, influence and combat effectiveness and competency of the company; he invested more than 30 million to build a high-class dormitory park and equipped with central AC for all staff quarters and production workshops, showing humanistic care. He advocates the establishment of enterprise associations, enterprise party committees, enterprise trade unions, and workers' committees. He has successively won the National Advanced Enterprise Association and advanced enterprises. Also with his lead, company is titled with the trade union, China Customs Advanced Certification Enterprise, and employee satisfaction enterprise. It has become more and more prosperous.

Chen, Yichang often says: To build a company that has a sense of well-being, responsibility, and contribution to society! the development outcome truly benefits the employees, let thousands of households share the happy life music quality brings! He believes that reciprocity to his hometown and giving back to the society is an important responsibility of a qualified enterprise. When Chen, Yi was still employed, he once donated 200,000 to the cafeteria of his school in hometown on behalf of his boss, intended to improve the lives of poor students. After the establishment of Longjoin Company, he successively donated 300,000 yuan to build a dormitory in his hometown primary school; donated 500,000 yuan of equipment to his alma mater; for more than 200 elderly folks in the village to have a reunion dinner for five consecutive years, each person is distributed a lucky red envelope of 1000 Yuan; he sent 200 yuan of cash, rice and clothing for 38 elderly folks in retirement home in his hometown before the Spring Festival, the ceremony is light but with weighted affection; he donated more than 300,000 yuan each year for five consecutive years to express condolences to the lonely and sick elderly in Dongguan. In 2017, he donated 20,000 yuan to Zhanjiang City Charity Association and Lions Club Charity, and donated more than 40,000 yuan of teaching audio equipment for Jiangxi Wanan University, and raised more than 100,000 yuan for the group's internal brain injury education school. For 2017,2018 two years in a row, he donated 20,000 yuan for the Lions Mileage Charity Mountaineering campaign for "children with cerebral palsy and Disabled Fundraising", and so on. Taking into account the blood-shortage tension in the blood station in downtown Dongguan, in January 2018, Yock Chan's auto volunteers launched a "Love Red China" theme in the Longjoin Group Courtyard. The number of attendees was 112, and 65 people were successfully donated blood. The blood donation amount is 21900 ml. In 2017, Longjoin Group's Guangdong Longjoin High-tech Industrial Park, professional audio experience center, and education system experience center built in Zhanjiang, a number of high-tech sounds such as piano, hardware, plastics, electronics, and wooden box processing were put into use. Video products have moved from industrial parks to the world, providing new employment opportunities for nearly 10,000 people. Zheng ,Renhao, the secretary of the Zhanjiang Municipal Party Committee, and Jiang, Jianjun, the mayor of the city, praised highly the reciprocity of Chen,Yi, and his pious practice of “ rather than giving fish, better to teach fishing’ , the solution to unemployment, etc.Longjoin Group

Longjoin Group

As a deputy to the National People's Congress, Yock Chan always felt the heavy burden on his shoulders. He firmly remembers the solemn promise of "the people choose me to be a representative, and I represent the people". He is afraid that a little negligence will disappoint th

There is always a lot of work every day. However, he learned to "play the piano" and learned to distinguish between light and heavy, slow and urgent. He always remembers the identity, responsibilities and obligations of the people's representatives. No matter how busy the company is, once he has conflicts with the representative work, he must "pick ". Out, "squeeze" and "screw" a considerable part of the time and energy to fully perform the duties and mission of the NPC deputies. Considering that Zhanjiang is a “provincial sub-center city”, the regional location is becoming more and more important. If it can take the lead in accelerating the construction of intelligent education in the whole city, it will certainly create a city image with modern and technological senses. "Proposal to Accelerate the Construction of Intelligent Education in the City" is proposed. in order to promote the coordinated development of the Northern Gulf urban agglomeration, he proposed the "Concept of Holding the North Gulf Light Music Festival", which triggered a heated discussion among many representatives; The transformation and upgrading of the industry, the further development of regional central cities, and the development of light assets and high value-added industrial fields, he proposed the “Dragon Health Music Town Construction Plan” covering an area of 2,800 mu, which was highly considered by Lianjiang Municipal Committee.

As a special entrepreneur in the new era, chairman Chen, Yi is undoubtedly successful. As a deputy to the National People's Congress with a strong sense of responsibility, Yock Chan is also a loyal member who "sees the masses, has a mission in mind, and acts in reality." His role in serving the people, showing affection for the people has been brought into full play, and his role of deputy to the National People's Congress has become increasingly prominent.

Longjoin Group

Longjoin Group

Yock Chan believes that school-enterprise cooperation is the only way for Higher Vocational education, and also an effective way to solve the bottleneck of sustainable development of enterprises. Therefore, with a long-term view and taking precautions, he actively supports Longjoin Group to cooperate with local colleges and universities, build and share, compensate each other's strengths in order to win-win. For example, the establishment of Longjoin Innovative Education College with Maoming Vocational and Technical College and the establishment of a bright business card for Maoming Vocational and Technical College to deepen school-enterprise cooperation and educate people together, not only provide a strong talent and technical support for the sustainable development of Longjoin Group, but also accumulate new experience and provide for school-enterprise cooperation in less developed areas a new path.“

“The flowers must be blossomed at night, no time for the day-breaking breeze." We firmly believe that the representative of Yock Chan, who takes corporate development and serves the people as his own responsibility, will devote himself to the turbulent tide of the new era with compassion and passions. Exert hard work and innovation to write the latest and most beautiful chapter for the Longjoin Group's soaring on the land of western Guangdong!


Author - Liang Changze

Longjoin Group

shut down